Jackie Xu is a User Researcher at Hootsuite, working across consumer and B2B software experiences.

Hootsuite Wisdom AI interface displayed on a laptop

Hootsuite

Understanding What Users Want From AI Agents & Co-pilots

Mixed-methods research on AI adoption, mental models, and trust to guide how Hootsuite builds and names its AI agents.

See more
Hootsuite structured tagging settings and tag selection on a laptop and tablet

Hootsuite

Structured Tagging for Enterprise Workflows

Moderated prototype testing for a new enterprise tagging system across 4 product workflows.

See more
Allshores customer experience and NPS dashboards on a desktop monitor and laptop

Allshores

Understanding the Employer Health Benefits Experience

A mixed-methods Voice of Customer study combining survey, interviews, CRM, and operational data to identify key drivers of satisfaction and loyalty.

See more